When I started in the moving industry, I had no experience with moving – I had never even hired movers – or direct sales, and I was forming a new company with no established procedures. I did have a couple things going for me though – 10 years of experience in marketing and proposal writing and growing up with successful entrepreneurial parents.
Those first few months I set out to learn all that I could about the industry. I read white papers, I visited competitor websites, and I learned the US Census statistics about who moves, how often, and how far. Armed with this information, I wrote boilerplate “cold call emails”. This was the easy part, research and marketing was my comfort zone.
Where I really dragged my feet was with the actual phone cold calling. I tried to research and develop my own cold calling scripts, but there’s a reason I didn’t last a week as a Call Center Telemarketer in college. I don’t LIKE cold calling. And let’s face it, who really likes, enjoys, relishes getting cold calls? I don’t like making cold calls because I don’t like being yelled at and/or hung up on. I screen my phone calls because I don’t want to hang up on anyone – boy do I know how that feels.
This is why when you deal with HomeStretch Moving, you won’t experience any pushy, manipulative, aggressive sales tactics. It’s The Golden Rule, the one we all learned as children: Treat others the way you would like to be treated. In writing it here, it sounds simple and naïve – but it is a principle that has helped grow our business – exponentially – over the past 4 years.
Another way to say it is just as simple: Integrity. We don’t call you unless you have requested it, either from our partner, moving.com or from our web site. And when we do call, it is not to try to “close the deal” or “make the sale.” It is simply to provide you with the information you requested, to clarify an issue in your quote or to verify you have received our correspondence. Integrity: the quality of being honest and having strong moral principles. In other words, we will treat you the way we would want to be treated.